Survey: CMOs Say Engagement Most Concerning Issue Live

Sustaining and engaging customer relationships is the top issue that keeps CMOs up at night, according to a new study.

A survey from Korn Ferry asked CMOs what four issues kept them awake at night and 34 percent of CMOs said creating sustainable and engaging customer relationships and improving the customer experience as their top concern, according to MarketingCharts.

Other issues that keep CMOs awake:
  • 27 percent were concerned about staying ahead and taking advantage of digital technology trends such as social and mobile
  • 26.5 percent say ability to demonstrate marketing’s ROI
  • 12.6 percent say alleging marketing with overall business strategy

More than half of CMO respondents -- or 57 percent -- said that CMOs don’t stay in the job itself long compared to other C-level positions because of the "inability to directly connect marketing efforts to tangible business outcomes,” according to MarketingCharts.

Do you have content marketing questions? Chat with experts Josh Machiz, Director of Integrated Marketing at NASDAQ; Shelly Bowen, Principal Content Strategist at Pybop LLC; and Amanda Clark, CEO and Editor-in-Chief of Grammar Chic Inc. They will share what they know now about content marketing that they wished they had known earlier. Get insights from thought leaders who will discuss learning experiences around content marketing at 11 AM EDT on Aug. 20.

Need help with engagement? Contact the ScribbleLive team to find out how content engagement can help you meet your business goals. Get more content marketing updates by following Engage on Twitter. 

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