DreamWorks Reinvents Lassie, Moz.com's Content Audit Among Latest Must-Reads Live
A new study shows an overwhelming response from B2B companies who said real-time marketing is essential in this always-on digital culture.
That's the finding from the new report "What does real-time marketing mean for B2B?" from eConsultancy and Monetate. A whopping 87
percent of B2B companies agree that real-time marketing is essential as
behavior, device, place and time come together, according to eConsultancy.
Why is this significant? Real-time
content has been proven to drive engagement -- that top-of-the-funnel activity
that ultimately leads to prospects, leads and the end-goal of acquiring
Is Your Content Doing What It Should?
Moz.com posted a comprehensive content audit guide and case study. Content audits can help identify gaps in content coverage and opportunities, determine which pages are ranking for which keywords and identify content marketing opportunities, according to the site. The case study points to a company that generated eight times the leads and why the audit worked.
Forgotten Angle When Writing Content
This piece on Copyblogger, "30 Ways to Build the ‘Know, Like, and Trust’ Factor that Grows an Audience," drills down specifically on one angle that writers might be overlooking, which results in little momentum around content. Your content won't grow a vibrant audience unless you've mastered the know-like-trust factor that sales people see as second nature, according to the CopyBlogger post. The post provides 30 direct ways to build familiarity, likability and trust.
Rebranding For Old Favorite
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