Ad Retargeting 101, SEO Trends & NFL Tops for Social Buzz Live

We’ve rounded up some must-reads from the worlds of content marketing, SEO, advertising and social media. This week’s offering looks at the future of SEO, ad retargeting and social media buzz around brands.

Ads Tailored By Click Behavior 

Econsultancy released a guide to the “buzziest” ads on the Internet. In other words, how retargeting ads work. What is it? Retargeting is advertising based on an end-users’ online browsing history, according to the report. How is this useful to brands? Retargeted ads aim for higher relevancy with placement within the right context at the right time, according to Econsultancy.

Sixteen experts weigh in on trends with search engine optimization for next year. 

Future themes of SEO

SEO professionals will get more creative as “the deluge of investment in content marketing will make it increasingly harder to stand out with a purely content-based strategy,” which is just one of several SEO themes going into 2015, according to SearchEngineLand’s report on the future of search featuring insights from leading search experts. Among the other SEO themes looking ahead to next year, content marketing will move into being “everyday SEO”.

Beyond search, advertisers are tapping into data for the sake of relevancy and razor targeting. 

Pinterest Launches New Analytics Dashboard

Fifty-five percent of Pinterest users have engaged with retailers and brands.
The visual platform has launched a metrics tool for businesses. The expanded data offerings on its worldwide user base of more than 70 million will undoubtedly make the service more attractive for business use.

Pinterest’s dashboard allows businesses that have the Pin It button to see details on how much traffic their site gets, highest performing pins and how users interact with pins, according to the Pinterest blog. The dashboard data includes: impressions, repins, clicks, likes and rich pins. Rich pins are pins that come with more information.  

It’s no surprise that sports and social media go hand in hand. The most discussed sport in the U.S. on social networks goes to football.

Around Social Media 

NFL is the No. 1 social sport in the U.S. That’s according to a new data from the Adobe Digital Index. Social buzz around the keyword NFL is 50 percent higher than for MLB, the data show. The NFL team with the most social buzz is the New York Giants. The college teams with the most buzz are LSU, Texas and USC. Read more of the data findings from the Internet Marketing Association’s report.

With autumn comes football, fall festivals and raking leaves. Some coffee fans also celebrate the return of the Pumpkin Spice Latte. Starbucks Corp. has served more than 200 million of the seasonal beverage since it was introduced in 2003, according to a company news release. The fourth annual Spot the Spice game launched on Aug. 21, which gives customers the chance to unlock the beverage to bring it to a store early for all customers. The game uses new Twitter account @TheRealPSL to drop clues, which launched on Aug. 4, and has more than 88,000 followers, and a Tumblr site with a game board to monitor the hints. 

What’s clear is that content marketing -- no matter the platform -- is becoming key for companies in ways that reach far beyond simply brand loyalty and differentiation. With content marketing trending toward a bigger role with SEO, its importance will keep gaining traction with all kinds of businesses.

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