10 content problems ScribbleLive solves
Great stories always need to be told. But do you have the right tools to tell them?
ScribbleLive can power any number of content experiences that are based in the foundation of our real-time technology. From always-on experiences, to marketing campaigns, you need a tool that will allow you to tell the stories your audience expects from you in 2015.
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Here are 10 ideas for content that you can create using the ScribbleLive suite of tools.
10. All of the above.Using ScribbleLive, you can execute all of the above types of content at any time. A single ScribbleLive license enables you to power any of these experiences to tell the story you need to tell in the appropriate way.by Belinda Alzner
9. Too many platforms, so little time!In addition to creating original content for your owned digital assets, you can also create content to send to Twitter, from within ScribbleLive. I’ll say it again: You can use ScribbleLive to write tweets.(Did you hear that? That was your workflow simplifying itself.)
8. Content's limited lifespan.
Content on social media exists but in a moment. Tweets are long gone shortly after they’re published—I’m talking minutes here, and even that can be generous—and content on other networks have a limited lifespan as well.You can use ScribbleLive to automate social feeds into a single source, giving your social content life beyond its network, and giving your website automated evergreen content.
7. Absence of deliberate content.All great content has an element of preparation. Whether you'll be running a stream of live content or a robust marketing campaign, you can get everything ready to go in ScribbleLive—no flipping between tabs and copying and pasting from external docs.Our Engage magazine has some tips around content planning. For instance, can you answer the question: What business goal am I trying to achieve with this content?
6. Hosting a quality Q&A.
Set aside an hour. Bring in a guest, an expert, a celebrity, or put forth your internal team. Allow your audience to ask your guests questions. Answer those questions in any number of ways—text is fine, but you can also record responses directly through your webcam, add links, PDFs or social elements to explain something the best you can.
5. Delayed delivery of time-sensitive content.by Belinda AlznerBreaking news, live event coverage, conferences, trade shows—there really are no shortage of use cases for a liveblog. And—not to brag (okay, yes to brag)—we’re the best in the biz at them, having spent years iterating on our software. Give your audience a real-time look at what’s going on using original content, curated social content, and content from any other source on the web, simply by pasting a URL into the writing area.And why not? Research shows liveblogs are at least 3-4 times more engaging than “traditional” content, including static articles, standalone video and photo galleries (the latter of which have been seen by publishers to be the holy grail of pageviews for some time).Hey—I never said that you couldn’t run a liveblog using ScribbleLive, I just said it isn’t all that you can do.
4. Inadequate in-venue experience.
Your event is planned down to the minute detail. But do those details include in-venue engagement? If your event has a hashtag, why not let attendees see their tweets or Instagram photos on the big screen? Why not throw a poll up there that they can vote on via SMS? ScribbleLive can power any number of in-venue experiences.As we like to say, our product is channel-agnostic, meaning we can power experiences anywhere, regardless of what screen they’ll appear on.
Distribute any content, anywhere, at any time. Want to jazz up a blog post with a photo or social gallery? A poll? A short video you don’t want to host on a socially open third-party service? We can handle that for you. Simply create the content in a stream, and select the embed code. We call these Content Atoms. They look like this.3. Insufficient interaction.
2. Dull distribution of content.
I am tentative to say you can create a blog post or article using Scribble, because that vastly under emphasizes what the tool is capable of. With our Article feature, you can craft a traditional blog post with a toolbox of content sources that you can’t find anywhere else.Think: Pull tweets in relevant to the story you’re telling; create a gallery of photos to illustrate your point; add a profiling form or poll to solicit audience feedback (and capture that information!); source photos from third-party services; pull in already-prepared content. All without having to flip between tabs to grab embed codes or draft copy.
1. Difficulty maintaining a 24/7 presence.Use content to become a destination for your audience. This could mean creating topical always-on experiences that can be powered by original content you produce, or content curated from other sources. Look at Project97: It’s a year-long conversation in the form of content from various Rogers publications curated into a central, always-on experience.These always-on experiences can be powered through original content that can be created and scheduled in Scribble, and/or through automated sources, be they from Twitter, or from an RSS feed, for instance.We spoke with Content Marketing Institute’s Robert Rose a while back, and he explained why an always-on strategy is key, and how brands can start to differentiate themselves in this way.