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Branded Newsrooms: What Matters, What Doesn't and How They Work

  • @Stephen the second question is for the marketers among you to answer. As to the first question (advice to journalists), the ex-journalist needs to be comfortable making the shift. 

    A good example of a journalist who has made the move here in the UK is Clare Francis, ex-Sunday Times, who runs MoneySupermarket.com team. It's a comparison site and she provides news and information around personal finance (that 'News you can use'). She is satisfied that although she works for a commercial organisation, the content is not influenced by the commercial relationship. 

    I think lots of other ex-journalists will be looking for similar assurances.
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