Branded Newsrooms: What Matters, What Doesn't and How They Work
Brand news rooms will become increasingly important. One of the biggest problems with every brand under the sun jumping into producing content is that it’s leading to a flood of rubbish, poor quality content with produced with no real thought as to the audience it’s aimed at. Content pollution in other words, which at Bite we’re fighting against, www.stopcontentpollution.com. A branded newsroom’s biggest goal really should be to stop brands churning out pollution.