From

Branded Newsrooms: What Matters, What Doesn't and How They Work

  • Where does the brand newsroom live in the media world? 

    It's not going to replace independent sources of content. But it might prove complementary, especially if brands understand that they are writing for the reader. That means providing useful content, not badly disguised marketing messages. American Express, Intel  and co seem to understand this. 
View the full stream
Powered by ScribbleLive Content Marketing Software Platform