CMOverheard: Big Data and the identity of today's CMO

Here are a few of the most interesting things happening in the marketing world this week, courtesy of some of the top experts, thought leaders and CMOs in the industry.

  • We're paying attention, so you don't have to. Here are a few of the most interesting things happening in the marketing world this week, courtesy of some of the top experts, thought leaders and CMOs in the industry.

    From Coke to AirBNB

    Kicking things off with a little employment news, AdAge is reporting that Coca-Cola executive Jonathan Mildenhall is leaving the soft-drink company to become the CMO at startup AirBNB.  He'll take over for Amy Curtis-McIntyre.

    Who are CMOs?

    According to this video from, Chief Marketing Officers typically live in Chicago, Los Angeles, San Francisco or New York. Their average salary is $250,000 per year, not including bonuses, and they are 80% male. Sound like you?

    Stats behind the CMO
    by Adobe Marketing Cloud via YouTube

    Big Data brought to heel

    CMOs, take note. IBM just unveiled a portfolio of software-defined storage products that deliver improved economics at the same time they enable organizations to access and process any type of data, on any type of storage device, anywhere in the world. According to IBM, this breakthrough technology allows enterprises to exploit – not just manage – the exploding growth of data in a variety of forms generated by countless devices, sensors, business processes, and social networks. 

    Five things to know about marketing

    The Marketing Science Institute interviewed Adobe CMO Ann Lewnes last week. Here are five marketing insights shared by Lewnes:
    1. Good creative will always matter.
    2. Part of the process of getting great creative and getting that message to work for you is constant testing. 
    3. “Not taking a risk is a risk.” That applies beautifully to marketing today. 
    4. In order to be successful in this new age, you just plain and simple need different skills.
    5. Marketing will never be done by robots.
    What it means today to be a CMO

    McKinsey on Marketing's latest video features Abigail Comber of British Airways, who stresses above all that a good CMO must be an agent of change.

    What it means today to be a CMO
    by McKinsey on Marketin... via YouTube

    CMO quotes of the week

    Vinoo Vijay of TD Bank talked with on what he considers to be the biggest challenges faced by CMOs today:

    First is developing the skills, routines, and tools to truly leverage the potential of our new digital and social landscape. It is just not enough to play. The winners are going to be those who deeply understand and can tap the potential that comes from this exponential explosion of data, media, and engagement. -- Vinoo Vijay, CMO of TD Bank.

    Tangerine CMO Andrew Zimakas recently gave advice on how banks can use social media to change the conversation about their brands.

    To be truly successful in the digital era, banks need to embrace social business as more than just another channel for customer service and promotion. While those are an important part of the mix, social media is also a powerful tool to influence the conversations people are having about your brand and operate with greater transparency than ever before. -- Andrew Zimakas, CMO of Tangerine.

    Scribble Tip: Understanding how hash tags work will help when looking to find relevant social media topics for curation. Hash tags are simple ways to catalogue or differentiate content sprawled across social media platforms. For instance, the #CMO hash tag on Twitter is an invaluable tool for putting together this feature every week. 

    Learn how ScribbleLive can help you curate engaging social media content.

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