Content Marketing Lessons Learned
Some brands -- like Intuit's TurboTax -- are fabulous with social media. Just mention their brand and you'll get a response. A nice, conversational response from a person. Having a group of people who are responsible for the social media initiative can really help bring the whole organization on board, so social media is used appropriately (and without fear). Thankfully, the days of assigning all social media to an intern are going away!