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Content Marketing Lessons Learned

  • I think its important that Content Marketers focus on telling a story and educating people on topics their brands are experts in and that they tie back to the business in some way (the connections don't need to be so obvious). I think there are still many simple mistakes that people are still making in content marketing especially rehashing information from others that is already available and the absolute worst: trying to pass an advertisement off as content marketing. People hate to be tricked at the end of an article/post to find out it was an ad.
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