Here's a good example of B2B content marketing: GoToMeeting (@GoToMeeting) on Twitter is a great example of content marketing done well. Let’s face it—talking about their core product offering, can get boring pretty fast. The company generally talks about subjects related to working together, workplace productivity, etc.—themes that connect with their core business audience. It’s a great way to stay active in a client’s Twitter feed, stay interesting, and keep someone engaging with you. They are curating and creating content related to their product offering, without shoving it down their audience’s throat and selling non-stop.