Content Reimagined: Highlights from Custom Content Conference 2014
We followed along on Twitter so you didn't have to.
by Chris HustonContent Reimagined, the Content Council's annual two-day conference wraps up on Thursday (April 10) in Naples, Fla. Some of the best and brightest minds from well-known brands, agencies and media companies shared their thoughts on how to stay ahead of the curve in the burgeoning, fast-paced content creation industry.A lot of nifty ideas emerged from the conference. We've been following along on Twitter (#CC2014), and thought we'd pass along a few of the more interesting ones:Jonathan Perelman of Buzzfeed emphasized the importance of connecting emotionally with audiences. He also noted the supremacy of social media when it comes to funneling web traffic. Second screen experience? He hates that term.Why do people love Buzzfeed quizzes? Because people love to be defined. Via @JPerelman @ContentCouncil #cc2014@JPerelman 70% of Buzzfeed's traffic comes via Social. "I would rather have people come to us via social than via our homepage." #CC2014@BuzzFeed creates content "NOT for consumption but for communication" surprising distinction @JPerelman #CC2014@JPerelman ...one last word: "great content finds its audience", if only publishing is always that easy! #CC2014Andrew Bowins of MasterCard said there's too much bad content out there. We agree! In the end, ideas matter and quality content is the key to earning your way into any discussion.We're at risk of 'content pollution' says @MasterCardAndy #CC2014 How to avoid? Talk WITH me, not TO me. Have a conversation.The medium is NOT the message. It’s the idea that matters. The message needs to transcend the channel. Be medium-agnostic. #CC2014No one owns the conversation. You need to earn your way into the discussion. By creating great, authentic content #CC2014Pam Didner of Intel centered her discussion on snackable content, talking about ways to break up larger content pieces into smaller ones. Check out this slide share of her presentation:Create content within content: “The creation of a thousand forests is in one acorn.” –Ralph Waldo Emerson #cc2014Break large form content, such as white papers, into smaller snackable content pieces. #cc2014How often do we talk about music as content? David Muhlenfield of The Martin Agency provided an intriguing perspective on the subject.Most marketers think of music as a product, but music is actually a language - and your audience is already fluent in it. #CC2014Apr. 10, 2014
Successful music content engages communities, comments on culture, responds in real time. The radio is right, says @MartinAgency #CC2014Apr. 10, 2014
We'll leave you with the Oreo Cookie Balls Song, which Muhlenfield cited as a great example of musical content. It certainly is catchy:Oreo Cookie Balls Song feat. JINXby via YouTubeFor more information on how Scribble's technology can help you tell stories, click here.