Does Growth Hacking Really Work?
I gravitated to "Growth Hacking" as a catch-all for what I'd already been doing. I've helped SaaS vendors take advantage of Network Effects, add viral expansion to their products (yes, even boring B2B solutions), leverage lesser-known or under-utilized distribution methods for a very long time. My background is Supply Chain Management so I really understood how networks can drive expansion. And I learned marketing on my own so I didn't have a structured pedigree to get in my way.