Live Chat: Finding DIY Success on Digital Channels
True! Engagement is mega important. As a former journalist, I am always driven to tell a story, to make something relevant or create something the speaks to someone - it must care about the reader, viewer. Content needs to care to engage. And today, there are so many ways to publish - even for personal branding, which can fuel business branding. LinkedIn's publishing platform is one great example of how CEOs and professionals can brand themselves, which, in turn, benefits their business in terms of branding and social outreach. Here's a piece that shares some tidbits!
Philadelphia Business JournalWith content strategy and brand journalism now the signature core elements for creative marketing and personal branding, the ability to publish your thoughts and expertise on LinkedIn is a massive opportunity.
by Marie Alonso edited by Brennan Reid7/23/2014 3:44:50 PM