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What Makes Great Content Marketing Storytelling

  • One way marketers can think like journalists is to investigate. Investigate how your customers use your product, what situations are they in while using it, what are they feeling while using it, what part of their lives are they using it in, are their parallels to your product that are more elite, advanced, professional, that your customers strive for or dream about. Could you give them a shot at reaching that ideal?
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