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How to Integrate UGC Into Your Content Marketing Strategy

  • I start with the notion that user generated content consists of contributions to products and services by people who do not have a capital stake in the production process.  

    Unique?  I"m not sure that it is unique.  User's have been generating ideas and content as long as we have markets and customers.  What is new is that we have new tools to incorporate user content into our products and services and new ways to engage users in the generation of that content.  
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