How to Integrate UGC Into Your Content Marketing Strategy

UGC (user generated content) has made its way into the mainstream as brands and publishers alike embrace its potential. However, it's not as simple as starting a hashtag or running a photo contest.ScribbleLive will host a chat at 11 AM EDT on Thursday, July 10 to explore this very topic. We'll be joined by David Alan Grier, a principal in the consulting firm Djaghe, LLC; Blue Hovatter, one of the Founders of Community Funded Enterprises (CFE); and Joy Schoffler, Founder and Principal of Leverage PR. They will explain how to get started, what makes for good UGC, how to know if it's working and what you should avoid.

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