Live Chat: Balancing Promotion with Audience Growth

Promoting your business on digital community and social platforms is anything but a hard-sell approach. How can companies ensure they’re striking a balance between branding, awareness and loyalty while trying to grow audience and not turn people off by hard selling? We explored social selling and more with Angela Connor, Senior Vice President, Group Director at Capstrat; Kim Wilson, Founder and President of Social News Desk; and Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, author of "eMarketing Strategies for the Complex Sale". See what they had to say below. If you're interested in learning how Scribble can help you make content that meets your goals, fill out the form to the right.

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