Experts Share How to Cover Sports in Real-Time

  • On (the flagship football site for Snack Media) we work very closely with our editorial team, probably about two weeks prior to any sporting event we're looking to cover. We look to preplan and have engagng content set up to cover any eventuality of the game. If we're working with a client on a campaign, this would also involve a lot of thought about how best to implement that client's brand values into our coverage.
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