Experts Share How to Cover Sports in Real-Time

  • You always need a certain about of flexbility, as you never know what is going to happen during the 90 minutes. Speed and originality need to go hand-in-hand to ensure and this is why pre-planning and working closely with the client ahead of the event is so important. Creative brainstorms are essential. That gag that got left of the no pile might actually re-surface in real time as it suddenly works in the context of what has just happened.
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