Experts Share How to Cover Sports in Real-Time

  • Tools like Scribble, Twitter, Tweetdeck, Hootsuite, even Vine's Loop Count, which all show real-time engagement metrics means we can evaluate success in the moment. This goes back to the importance of pre-planning for every eventuality, however with real-time content you have to be prepared to be flexible and being creative on the fly is a real skill and this is what the client is essentially investing in when they book a real-time campaign.
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