Five Ways You Can Improve Your Content Marketing ROI
Every piece of content should have a goal. That goal will be to drive to a next action, next piece of content, or something else. Those goals should be your KPIs because there isn't just one thing or one goal. WIth customers over 57% of the way through the buying cycle, marketing's job is now more important than ever before and you have to reach customers with content where they are in that journey.