Content Partnerships: How the Right Strategy Can Drive Success
As a nonprofit news organization, content partnerships are really important for us to reach different audiences so that our stories have impact and reach the people who need to see it. For example, our project Subsidized Squalor looked at housing conditions in Richmond, California. In order to make sure the community saw the story and to ensure the story had impact, we partnered with the San Francisco Chronicle and KQED to tell this story. The result has powerful images, text in the Chronicle, video on KQED TV and powerful audio on radio. Take a look:
The Center for Investigative ReportingAs residents of Richmond's public housing struggle daily with rodents, filth and security problems, the Bay Area agency in charge has been racked by financial abuse and leadership failures.