Live Chat: How to Do Content Marketing With Limited Resources

Summer means a lot of things to a lot of people, but if it has any one maxim, it's that people take vacations from work. However, the importance of effective content marketing doesn't vanish just because some of your staff does. So what's a brand or advertiser to do when staffing levels are at their lowest? ScribbleLive recently hosted a chat to address this topic. We were joined by Michele Linn, Content Development Director for the Content Marketing Institute; Jenna Hanington, Marketing Content Specialist at Pardot and and Sajeel Qureshi, Vice President of Operations for Computan. They shared how to get the most out of your content marketing campaigns while dealing with limited resources. We discussed best practices, strategies, mistakes to avoid and the importance of planning.


    Michele is the Director of Content at the Content Marketing Institute where she oversees the company's content marketing strategy. You can read her posts on CMI.
    Jenna Hanington

    Jenna is a Marketing Content Specialist at Pardot, a salesforce.com company, where she specializes in content creation and copywriting. Her articles have been featured on the Pardot, Salesforce, ExactTarget, B2Community, and Capterra blogs, among others. Off the clock, you can find Jenna with her nose in a good book, hanging out at the lake, playing soccer, or unsuccessfully attempting to parallel park her car.
    As the Vice President of Operations for Computan, Sajeel heads up a team of app developers, motion and graphic designers, digital marketers, app developers and business strategists.  They serve as the back end digital department for hundreds of businesses throughout the globe ranging from start-ups to multinationals.
     
     

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    Summer means a lot of things to a lot of people, but if it has any one maxim, it's that people take vacations from work. However, the importance of effective content marketing doesn't vanish just because some of your staff does. So what's a brand or advertiser to do when staffing levels are at their lowest?

    ScribbleLive recently hosted chat to address this topic. We were joined by Michele Linn, Content Development Director for the Content Marketing Institute; Jenna HaningtonMarketing Content Specialist at Pardot and Sajeel Qureshi, Vice President of Operations for Computan. They shared how to get the most out of your content marketing campaigns while dealing with limited resources. We discussed best practices, strategies, mistakes to avoid and the importance of planning.


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