Summer means a lot of things to a lot of people, but if it has any one maxim, it's that people take vacations from work. However, the importance of effective content marketing doesn't vanish just because some of your staff does. So what's a brand or advertiser to do when staffing levels are at their lowest?
ScribbleLive recently hosted chat to address this topic. We were joined by Michele Linn, Content Development Director for the Content Marketing Institute; Jenna Hanington, Marketing Content Specialist at Pardot and Sajeel Qureshi, Vice President of Operations for Computan. They shared how to get the most out of your content marketing campaigns while dealing with limited resources. We discussed best practices, strategies, mistakes to avoid and the importance of planning.