Marketing to Men in a Digital Age: What It Takes to Get Guys to Click

ScribbleLive hosted a chat on what it takes to get men to engage with content in a digital age. We were joined by Cory Jones, Senior Vice President, Digital Content for Playboy and Paul Ulane, Lead Editor for Mandatory.com. We discussed the types of content that men will click on (and share), myths about reaching men online, how advertisers can talk to men authentically and more.

3rd & 7 37yd

3rd & 7 37yd

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  Cory Jones

  
  

  Cory is the SVP of Digital Content at Playboy.com where he is currently hard at work on a revamp and relaunch. He has spent the last 13 years in the men's digital world, launching esteemed sites such as Mandatory.com and HolyTaco.com as well as running Maxim.com. He's pretty fun at parties, too.

  

  Paul Ulane

  
  

  Before landing at Mandatory.com, where he is the lead editor, Paul made stops at Maxim.com and SI.com, where he wrote about sports, pop culture and made the kind of memes kids these days can only dream about. He likes the Chicago Cubs and Twitter and talks to his cat, George, like he's a real person. 

  
  

   

   

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  by Stephen Zorio 6/10/2014 3:56:58 PM
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  Is this thing on?

  by Paul 6/10/2014 4:24:31 PM
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  Haha, it sure is -- stay tuned folks, the chat will get underway in about 20 minutes

  by Stephen Zorio 6/10/2014 4:40:23 PM
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  Hello everyone, thanks for joining us for the marketing to men chat

  by Stephen Zorio 6/10/2014 5:00:34 PM
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  Hey everyone. Thanks for having me. Let's talk some men!

  by Cory 6/10/2014 5:01:34 PM
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  Hello people of the internet. Ready to do it up.
  

  by Paul 6/10/2014 5:02:09 PM
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  To get us started: What is one myth about male audiences that you are tired of? Alternately, what sort of truisms have you learned about men that surprise you?

  by Stephen Zorio 6/10/2014 5:02:55 PM

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