Marketing to Men in a Digital Age: What It Takes to Get Guys to Click
ScribbleLive hosted a chat on what it takes to get men to engage with content in a digital age. We were joined by Cory Jones, Senior Vice President, Digital Content for Playboy and Paul Ulane, Lead Editor for Mandatory.com. We discussed the types of content that men will click on (and share), myths about reaching men online, how advertisers can talk to men authentically and more.
-
Cory JonesCory is the SVP of Digital Content at Playboy.com where he is currently hard at work on a revamp and relaunch. He has spent the last 13 years in the men's digital world, launching esteemed sites such as Mandatory.com and HolyTaco.com as well as running Maxim.com. He's pretty fun at parties, too.
Paul UlaneBefore landing at Mandatory.com, where he is the lead editor, Paul made stops at Maxim.com and SI.com, where he wrote about sports, pop culture and made the kind of memes kids these days can only dream about. He likes the Chicago Cubs and Twitter and talks to his cat, George, like he's a real person.1 of 2
-
-
-
-
-
-