Marketing to Men in a Digital Age: What It Takes to Get Guys to Click

  • It's less about topics than it is about the hook or the angle. For men's sites, you will get much more engagement if you give them a why or how instead of just the what. While girl content does well, there's a ceiling on it because users are less inclined to share something that might be considered NSFW. The content that does the best is the content that gives people a reason to click. By far the content that I have seen do the best (in terms of driving traffic) is someone getting their comeuppance. People on social media love seeing the villain get his/her due. Social media loves to get on its high horse.
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