Marketing to Men in a Digital Age: What It Takes to Get Guys to Click

  • I always felt like that age bracket was an advertising construct. Most men don't totally change what they find funny or interesting when they hit 35. I think it goes back to what we said before about creating great content and the demographic will follow. At the end of the day, you have to ask yourself "do I find this funny?" If you're a guy over 20 and under 60, there's a decent chance if your answer is yes then you're headed in the right direction. Steer clear of enema listicles and you should be good.
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