Marketing to Men in a Digital Age: What It Takes to Get Guys to Click
Agreed. And it's relatively easy to reach a younger demo online. The only disadvantage that bracket presents is as you grow your audience, more people from other demos (older, female, etc) start creeping in, which may skew your stats a little. But if that's the case, it just means your audience is growing too big to keep confined to one group, which should make everybody happy.