Marketing to Men in a Digital Age: What It Takes to Get Guys to Click
Some of them are getting better, others still have a ways to go. The young male online can smell BS a mile away. The best ad campaigns are the ones that trust the content. The worst ones try to shoehorn themselves into every nook and cranny of a custom content piece. It's my view that if you're around great, sharable content that falls under the umbrella of the demo you're trying to hit, you'll be successful more often than not.