Native Advertising: Journalism's Saviour or Sellout?

Native advertising. Branded content. Custom content. Whatever it’s called, these ‘advertorials’ are controversial, yet news organizations see them as the latest and best business strategy. Can Journalism’s tattered integrity be rescued when the lines between editorial and advertising content are blurred? Can sponsored content be palatable to readers, and to journalists? And while these ads are delivering new dollars to legacy news outlets, are they also eroding trust and driving readers away?

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