Newsjacking: Strategies, Pitfalls and How to Do Newsjacking the Right Way
With the 2014 World Cup well underway, newsjacking has seen a surge in popularity. But what does good newsjacking entail, how can you position yourself to react -- and what happens when things go wrong? ScribbleLive hosted a chat to tackle those topics and more. We were joined by a panel of experts who revealed what works, what doesn't and how you can use newsjacking to meet your goals.