Sponsored Content: Roles, Strategies, Models and Metrics

  • Meet our panel of experts and read about their backgrounds:

    Kaylee King-BalentineDirector of Video Branded Content at The New York Times

    Kaylee is an Emmy award-winning multimedia creator, who leads video production in the New York Times' custom content advertising studio. Previous to NYT, Kaylee worked as the Director of Branded Entertainment at The Weather Channel. She led the sponsored content team and oversaw major branded entertainment programs with Jeep, AllState and Chevy. She has also worked for AOL/Huffington Post, Financial Times, Chicago Tribune and NBC. 
    by stephen.zorio
    Millie Tran, Editorial Coordinator at the American Press Institute

    Millie is the editorial coordinator of the American Press Institute. Most recently, she was the multimedia coordinator at the Council on Foreign Relations, where she wrote, edited and produced a weekly podcast. Prior to that, she helped launched launched National Journal’s Membership program as a marketing and design associate. She is also a graduate of the Atlantic Media fellowship program. Millie’s skills and backgrounds are diverse -- with experience on both the editorial and business side of media, as well as the for-profit and non-profit world. 
    by stephen.zorio
    Bill Momary, CEO and Co-Founder of Ebyline

    Bill was recently the Vice President of Advertising at the Ventura County Star where he managed the Interactive and Print divisions. Prior to joining VCS, Momary worked as a Regional Advertising Manager at the Los Angeles Times where he was responsible for multimedia business development. Bill's previous experience includes Cars.Com, Latimes.Com, Tribune Interactive & Internet Tradeline. He earned a BA in Journalism from California State University, Northridge.  
    by stephen.zorio
    Rex Hammock, Founder and CEO of Hammock Inc.

    Rex is the founder of Hammock Inc. (, a customer media and content company started in 1991. Based in Nashville, Hammock Inc. today works on a wide array of print and digital custom media properties and projects for clients including publishing the national magazine of the Daughters of the American Revolution, various print and digital and print media for Hospital Corporation of America, and digital content for Rex is also founder of, a website and related services owned and managed by Hammock Inc.
    by stephen.zorio

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    by Stephen Zorio edited by chris.huston 4/30/2014 2:50:28 PM
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