From

Sponsored Content: Roles, Strategies, Models and Metrics

  • Hi everyone -- I can try to tackle that first question. Based on our research and an event the American Press Institute put together last fall with some industry leaders, brands, and research analysts, we've found that there's no single form of sponsored content. We find that it's more of a continuum from banner ads to social media content to large microsites with articles and videos.
View the full stream
Powered by ScribbleLive Content Marketing Software Platform