Sponsored Content: Roles, Strategies, Models and Metrics
Agree Kaylee/Millie. We tend to just refer to it all as content marketing. There are really two common macro-trends we see. 1.) Gratuitous promotion - i.e., traditionally known as advertorial. 2) Everything else. Brands tell us their research shows that if you can educate and inform consumers with quality information that they will return the favor with brand loyalty over time.