Sponsored Content: Roles, Strategies, Models and Metrics

  • Also, The American Society of Magazine Editors recently released new editorial guidelines that include rules for sponsored content, based in part on the Atlantic and the New Yorker as models. Its basic overall principles are:

    • Every reader is entitled to fair and accurate news and information
    • The value of magazines to advertisers depends on reader trust
    • The difference between editorial content and marketing messages must be transparent
    • Editorial integrity must not be compromised by advertiser influence

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