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Sponsored Content: Roles, Strategies, Models and Metrics

  • While we don't call ourselves an "agency," when working with clients in creating sponsored, etc., content, there is a need for someone to have the role of account service. You can't product effective content unless you understand the marketing objectives of the client. There is the need for someone to be able to serve as bridge with editorial needs of the reader viewer / and expectation / project manager needs of the client.
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