Sponsored Content: Roles, Strategies, Models and Metrics
We believe that people who have covered a beat and worked in a newsroom environment can move up and down the content spectrum with a rigor and approach to the craft that often times SME's are unable to manage. That's not to suggest SME's aren't valuable resources in the content marketing equation. But rather, we have seen first hand how journalists are able to easily navigate the dynamic demands of the content marketing arena. In our view, it's makes a big difference.