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Sponsored Content: Roles, Strategies, Models and Metrics

  • I think the next ten years will continue to be a challenge to traditional media companies as more and more companies develop the means to create media that connects them directly to their customers -- and not through new or traditional media brands. Without a doubt, the industry of branded content will follow wherever the customers of the brands go. And that's an exciting place for those who create quality, helpful, entraining, insightful, etc. content, no matter who the check is being written to.

    Another prediction: All the other panelists are going to o great over the next 10 years. Glad I got to listen in on their wisdom.
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