It is ironic, everybody wanted to be Notre Dame, Alabama, LSU, Oklahoma, Michigan, Ohio State because of their tradition. That has changed. Look West, Young Man.
it's being emulated as we speak. Maryland (under armour) and even Notre Dame (adidas) to name a couple with special occasion uniforms as well as the proliferation of secondary and alternative uniforms is a commonality. And its all all window dressing though as fans understand that this is a merchandising play.
It will be interesting to see how long Mark Helfrich can carry the torch. One year not enough to gauge. He is different guy than Chip, the way a horse is different than an apple. Oregon is riding the great wave of momentum but it can't last forever, right?
Great answers. We're going to throw things over to a couple audience questions now.
The Boise State blue football field, new and innovative artistic mural-like b-ball courts, social and digital engagement tactics, the world of differentiation has surpassed just uniforms
Thanks Ranch. The ranch line is open and my ranch tooth is craving to know what is next. We have some ideas...Stay tuned. There are a lot of cool things that people have thought of. Our goal is "Wow, Oregon did it AGAIN."
I think turf is overrated. It was unique to Boise and that situation. The red field at Eastern Washington is a little over the top, but probably good for what they're doing. I don't think Big Five conference teams need to mess with their fields. The checkerboard at Tennessee is enough for me.
Heisman campaigns can embarrass you as much as help you. Got to be careful there.
Season marketing campaigns are a different animal. Selling season tickets are paramount and you need to ensure the fan experience is at the forefront. That is your best season ticket campaign. Renew.
The next step is built around the engaging way that teams are able to interact with their fans audiences and recruits on a digital / social wavelength. If programs can centralize the distribution of engaging content and the beauty of the amazing products they have created (facilities, unis, etc.) than they will increase their presence
Just wanted to throw the QuackCave in there to augment Ed's point.
And that wraps up our chat on the rise of Oregon football as a national brand. Thanks so much to our guests -- you were great!
The Future of Football. YES. Good one to end on.
Thanks everyone! Great chat.
Thanks for having me Chris. It was a blast. Thanks to Ed and the other Chris for chiming in, great discussion. GO DUCKS!
Thank you for having me. Enjoyed the discussion. Big changes ahead for college football this summer and beyond. Will be interesting to see how it all shakes out. Bye.